Creative Strategist

<p><strong>Please apply here:</strong> <a href="https://form.typeform.com/to/EThi0ZmR"><strong><a href="https://form.typeform.com/to/EThi0ZmR">https://form.typeform.com/to/EThi0ZmR</a></strong></a></p> <p>At Skinnify, we make clothing with built-in resistance — leggings, sleeves, shoes, and more — that turn everyday movements like walking, cooking, or commuting into a passive workout. In just three years, we've grown from 0 to 150,000+ customers — and we're just getting started.</p> <p><strong>To get a better idea of our company and what it's like to work on our team, check out this short video:</strong><br> <a href="https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing"><strong><a href="https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing">https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing</a></strong></a></p> <p>Now, we're looking for a full-time Creative Strategist (40 hours/week) to lead our creative efforts and develop scroll-stopping video and image ads that drive conversions, build our brand, and scale our growth.</p> <h2>Tasks</h2> <p><strong>🔹 Your Responsibilities</strong></p> <p>✅ Develop high-converting ad concepts, creative angles, hooks, and storylines for video and image ads</p> <p>✅ Research competitors, customer psychology, and market trends to uncover winning creative opportunities</p> <p>✅ Manage our team of 3 full-time video editors and 1 full-time image designer</p> <p>✅ Work closely with media buyers and the growth team to launch creative tests, analyze performance, and continuously iterate</p> <p>✅ Own and optimize the entire creative pipeline to consistently deliver world-class performance creatives</p> <h2>Requirements</h2> <p><strong>🎯 What We're Looking For</strong></p> <p>✔️ Creative Vision – You naturally think outside the box and understand what captures attention and drives purchases</p> <p>✔️ Performance Marketing Experience – You've developed high-performing ad creatives for DTC ecommerce brands (fitness or fashion experience is a major plus)</p> <p>✔️ Creative Execution – You know how to take an idea from initial concept to a polished, high-converting final asset</p> <p>✔️ UGC &#x26; Creator Management – You know where to find talented creators and how to brief them to produce exceptional content</p> <p>✔️ Data-Driven Mindset – You care about results, constantly testing and improving creative based on performance metrics</p> <p>✔️ Organized &#x26; Independent – You can manage multiple projects, creators, and deadlines while takin...

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