Director Brand Marketing & Community (all genders)
<h3>Meet Urban Sports Club</h3> <p>We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent.</p> <p>But what truly sets us apart? We believe our people are at the heart of everything we do. If you're curious about how we work, what we value and how you might grow with us, explore our<a href="https://culture.urbansportsclub.com/de/jobs"> Culture Hub & Career Opportunities</a>.</p> <p><strong>*Big news: Wellhub and Urban Sports Club unite!*</strong><br>Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.</p> <p> </p> <h3>The opportunity </h3> <p>We look for a visionary <strong>Director of Brand & Community</strong> to report directly to our <strong>CEO</strong>. This is an extraordinary opportunity to shape the next chapter of an already immensely strong brand. As we enjoy incredible brand equity and awareness – particularly in our home market of Germany – you won't be starting from zero. Instead, you will inherit a premium, high-performing base to steer our consumer brand into its next major iteration: moving toward a broader, lifestyle and community-driven positioning.</p> <p>A core focus of this role will be emphasizing the "Club" in Urban Sports Club. We are a community-driven concept, not just a utility app for solo check-ins. In this hybrid role, you will sit firmly on both the strategic/conceptual side and the operational frontlines. You will champion the evolution of the brand to maximize consumer appeal, while simultaneously developing and executing the concrete marketing strategies that bring our community vision to life. Your most exciting challenge? Internationalization – translating our proven local formula into scalable, culturally resonant consumer strategies for diverse international markets.</p> <h3>What you will do</h3> <ul> <li><strong>Drive Brand Evolution:</strong> Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity. You'll define the brand positioning, value propositions, messaging frameworks and audience strategies in collaboration with our Strategy team.</li> <li><strong>Strengthen the "Club":</strong> E...
Score the fit and track the next step
Use the checklist as a decision aid, then keep the status and follow-up date with the saved job.
Save the job to keep this score and tracking information in your browser.
Open my full workspace →Applications are completed on the original provider's site. Review the employer and posting before sharing personal information.