Marketing Operations Manager (Pardot Administrator)

We are looking for a Marketing Operations Manager who brings strong operational instincts and the technical know-how to back them up. This is a hands-on role centered on running the day-to-day systems, processes, and workflows that keep our marketing engine running — with the ability to roll up your sleeves and configure, implement, and troubleshoot the tools that support it. You will be the go-to person for our marketing tech stack — including Pardot, Google Analytics 4, and 6sense — and will work closely with Marketing, Sales, Revenue Operations, to ensure our processes are efficient, our data is reliable, and our programs are executing without friction. As AI continues to reshape how marketing teams operate, you will also play an active role in identifying, testing, and operationalizing AI-powered workflows that improve efficiency and output. This role requires someone who is genuinely comfortable with ambiguity — a creative problem solver who can move forward without having all the answers and adapt quickly as priorities and tools evolve. WHAT YOU'LL DO: Serve as the day-to-day administrator for our core marketing platforms, Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo and DataGroomr, ensuring each is properly configured, maintained, and performing as expected. Implement and maintain Pardot automation rules, lead scoring and grading frameworks. Manage ZoomInfo integration with Pardot and Salesforce, supporting data imports and ensuring contact and account data flows correctly across systems. Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting. Build and maintain Pardot assets including forms, automation rules, email templates, and dynamic lists. Manage data import needs, deduplication, and contact record hygiene. Support the evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination. Maintain Salesforce integration across marketing platforms, ensuring data flows, field mapping, and sync processes are accurate and reliable; conduct daily review of Pardot/Salesforce sync errors and resolve or escalate issues promptly. Enforce lead tracking standards across all digital channels, ensuring UTM parameter consistency, source attribution accuracy, and full funnel visibility. Identify and resolve data quality issues including duplicate records, missing fields, and sync errors between Pardot and Salesforce. Monitor lead flow and funnel metrics, flagging anomalies and working cross-functiona...

Applications are completed on the original provider's site. Review the employer and posting before sharing personal information.