Growth Marketing Manager
About Keyfactor Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor! Title: Growth Marketing Manager Location: United States; Remote, CST/EST or Canada Experience: Mid-Level Job Function: Marketing Employment Type: Full-time Industry: Computer & Network Security About the position The Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor’s Test Drive program. This role owns demand generation programs end-to-end — planning, execution, optimization, and reporting — working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands-on approach to integrating AI and automation into modern marketing workflows. Applicants must be legally authorized to work in the United States or Canada. Responsibilities Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs. Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue Test, learn, and optimise continuously, running experiments to improve engagement rate...
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